The Third Core Method - Cold outreach on a one-to-one
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Now, let’s talk about cold outreach on a one-to-one basis. But before we dive in, let me make one thing clear – this is one of the least important methods for us. Why?
Because reaching out one-to-one takes a lot of time researching, personalising messages, following up, and it’s not something that can be fully automated.
Sure, the delivery process can be automated to some extent, but today’s ecosystem doesn’t favour cold outreach much.
For example, if you send thousands of emails to cold leads, most of them will end up in the spam or promotions folder.
The same goes for WhatsApp cold messages, which often won’t even get delivered when sent via the WhatsApp API.
So yes, this method is time-consuming and technically limited in today’s environment.
But that’s not the only reason I consider it less important.
The biggest reason is this: cold one-to-one outreach only makes sense for high-ticket sales, say ₹20,000 or ₹30,000 and above. Only then does it make financial sense to pay a sales team to do such time-intensive work.
If your product’s average order value is just ₹2,000-₹3,000, this method is simply not worth the effort.
That said, I still want to explain how it works because in certain cases, it can be useful.
Cold outreach means reaching out to people who don’t know you yet. You can do this in several ways:
• Buying email lists
• Scraping emails or WhatsApp numbers online
• Verifying those contacts
• Setting up email campaigns (with personalised messages)
• Using SMS or WhatsApp for outreach
You can automate parts of this process using various tools, but again, deliverability is a major concern. You need a proper multi-step system: personalisation, initial contact, back-and-forth messaging, and only then, if the trust is built, making your offer.
So, to summarise: this method should be your last resort when building your T-shirt brand, especially if you’re selling low-ticket items.
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